How I Work…

I connect the dots.

“Designers constantly highlight that syncing with Rod brings good feedback and unlocks their thoughts.”

Hearsay Colleagues

Milestone Connect Feedback

I’m a listener.

“Rod's ability to listen attentively and understand diverse perspectives is invaluable in driving successful design solutions.”

Lucretia Yeh

Lead UX Researcher

I’m attentive to detail.

“Rod's commitment to detail and thoroughness is praised by me and his teammates! His sensemaking of all Whatsapp information was major so all teams could work on the project.”

Diego A. Cabrera

Product Designer Manager

I’m approachable.

“In speaking with coworkers with whom Rod have worked with the most, I have received unanimous feedback that Rod is approachable and always willing to discuss ideas.”

Hearsay Colleagues

Milestone Connect Feedback

I’m Strategic.

“He has a knack for turning diverse ideas into cohesive strategies, fostering a sense of alignment across teams. His work on our group texting and WhatsApp integrations was instrumental in delivering seamless, intuitive experiences for users, and his insights often shaped the direction of our products.”

Karishma Patel

Senior Product Manager

I embrace iteration.

“Rod kept the user's problem in mind and continued approaching it from different creative angles until finding the one that hit the nail on the head. Thanks for testing your ideas early - it was effective and incredibly efficient. High five!”

Erin McKeeby

Manager, Strategic UX Research

I get the right stuff done.

“I can't give enough praise to Rod's inclination to pursue the right thing, in spite of resistance and pushback. One of your strengths as a designer.”

Diego A. Cabrera

Product Designer Manager

I consider the big picture.

“Rod is also a forward thinking designer who has often contributed holistic and future-proofing perspectives to team discussions. Those who have worked with Rod have consistently benefitted from his “big picture” thinking.”

Ariane Pan

Product Design Lead

I’m a mentor.

“Rod was approachable and always willing to answer questions—whether it was a quick clarification or a bigger strategic discussion. His feedback wasn’t just helpful; it pushed me to think deeper and approach problems with more confidence.”

Connie Shin

Associate Product Designer

My Process

Step 1

Strategic Vision

Vision definition
Objectives alignment
Market assessment
Value proposition
Establishing metrics

Step 2

Research & Discovery

User research and interviews
Market analysis
Competitive assessment
Stakeholder interviews
Technical feasibility analysis

Step 3

Problem Synthesis

Research findings analysis
Pain point identification
Problem statement definition
User journey mapping
Requirements gathering

Step 4

Solution Design

Ideation workshops
Design exploration
Information architecture
User flow mapping
Feature prioritization

Step 5

Prototyping & Testing

Low-fidelity wireframes
Interactive prototypes
Visual design
Usability testing
Design reviews

Step 6

Development & QA

Developer handoff
Design QA
Implementation support
Bug fixes and UI adjustments
Design debt management

Step 7

Launch & Learning

Launch preparation
Release planning
User analytics tracking
Continuous improvement
User feedback collection

Building Together:
Agile Design Principles

Listen First, Build Second

Users are our compass. We bring them into the process early and often, learning from their experiences to shape our direction. Every interaction is an opportunity to understand deeper and adapt better.

Create Shared Understanding

Great products start with genuine empathy. We immerse ourselves as a team in our users’ world – their challenges, frustrations, and needs. This shared understanding becomes the foundation that influences every decision we make.

Frame the Right Problems

We resist jumping to solutions. Instead, we take time to understand and articulate the core problems together. By empowering the team to explore and define challenges, we unlock creativity and foster ownership.

Harness Collective Creativity

Innovation thrives on diverse perspectives. We create space for everyone to contribute ideas, knowing that breakthrough solutions often come from unexpected places. Through structured ideation, we tap into our team’s collective intelligence.

Test Early, Learn Fast

We believe in rapid prototyping and real-world testing. Simple prototypes with actual users reveal more than perfect plans on paper. Each test brings insights that shape our next iteration.

Embrace Evolution

Agility is our advantage. We move quickly through cycles of learning and improvement, knowing that each iteration brings us closer to excellence. Our process grows more refined with every pass, enabling us to respond faster to new insights.